2023 Ford F-150 Details

A blue 2023 Ford F-150 Platinum is angled left.

A perennial best-seller over the last four decades, the F-Series is no stranger to the spotlight and needs little introduction. It’s the epitome of the pickup truck in America; a tradition proudly continued with the 2023 Ford F-150. The newest iteration of the F-Series builds on everything that’s made the F-150 a fan favorite. It offers the capability expected of a Built Ford Tough truck but adds a modern twist with its hybrid and electric powertrains and every ounce of technology imaginable.

The 2023 F-150 is the culmination of years of ingenuity and hard work. It’s evidence that Ford is acutely aware of what drivers love about the F-150 and what the truck could do better. The 2023 F-150 takes that feedback and shows that every detail matters by delivering an exceptional road warrior that’s just as comfortable cruising at highway speeds with the family as it is towing heavy loads from one job site to another. The F-150 can handle it all with grit, determination, and unmatched style.

Moreover, the 2023 F-150 proves that you don’t have to settle for less to satisfy your budget. Ford does something incredible by building the F-150 to appeal to a wide variety of drivers. Its affordable starting price of $33,695 makes it more accessible to those on a budget.[a] At the same time, its seating for up to six gives families a chance to enjoy everything America’s best-selling truck offers. New trims like the Rattler add to the F-150’s appeal, giving adventurers a more affordable alternative to the Raptor and Tremor. Fortunately, that’s only the beginning of everything America’s best-selling truck has to offer in 2023.

MSRP: $33,695 [a]
Horsepower (hp): 290-700
Torque (lb-ft): 265-640
Max Towing (lbs): 14,000

Powertrains

A red 2023 Ford F-150 Hybrid is shown driving over a bridge while towing a boat.

A Wide Range of Power Options

Ford gives drivers plenty of choices to outfit the 2023 F-150 to their performance and hauling needs. The best-selling F-Series boasts a multi-engine lineup that stretches from Ford’s proven 3.3L V6 to its 3.5L EcoBoost turbocharged V6 hybrid. Mated to a smooth-shifting ten-speed automatic transmission, the powerplants give the F-150 a broad range of capabilities that stretch from a maximum payload of 3,325 pounds to a maximum towing capacity of 14,000 pounds. So, what are your powertrain options?

The 3.3L V6

The F-Series comes standard with a 3.3L V6 engine with independent variable cam timing that precisely opens and closes the valves to optimize performance. The result is incredible, ensuring the F-150 is instantly responsive as the engine churns out 290 horsepower and 265 lb-ft of torque for a maximum trailering capacity of 8,200 pounds and a maximum payload of 1,985 pounds. Efficiency is also impressive, with the 3.3L V6 averaging 19 MPG in the city and 24 MPG on the highway.

The 2.7L EcoBoost Turbo V6

Moving up the powertrain lineup brings you to the 2.7L EcoBoost Turbo V6. Despite its small displacement, the 2.7L defies the odds and produces 325 horsepower and 400 lb-ft of torque for an outstanding towing capability of up to 10,100 pounds. It’s also one of the most efficient engines in the lineup, averaging 20 MPG in the city and 26 MPG on the highway.

The 5.0L V8

Ford’s legendary 5.0L V8 enhances the F-150’s on-road prowess and earns it a best-in-class maximum payload rating of 3,325 pounds. Producing 400 horsepower and 410 lb-ft of torque, its low-end power ensures the F-150 never breaks a sweat when towing loads up to 13,000 pounds. What more could you need?

The 3.5L EcoBoost Turbo V6

If you want to get the most out of your F-150 when it comes to towing, the 3.5L EcoBoost Turbo V6 is the way to go. Delivering 400 hp and 500 lb-ft, this engine brings the maximum towing capacity up to 14,000 pounds.

The 3.5L High-Output EcoBoost V6

Trucks like the Raptor take this capability even further, boasting Ford’s 3.5L EcoBoost Turbo V6 engine under its hood. The high-output powerplant gives the Raptor its on and off-road agility, delivering 450 horsepower and 510 lb-ft of torque.

The 5.2L High-Output Supercharged V8

New for this year and exclusive to the Raptor R is the 5.2L High-Output Supercharged V8 engine. This engine produces 700 hp and 640 lb-ft of torque for a truly thrilling ride. Designed to keep up with the likes of the Ram TRX and other high-performance supertrucks, the Raptor R is ready to excite.

The 3.5L PowerBoost Turbo V6 Hybrid

Beyond these legendary gas-powered engines, Ford also offers a hybrid option that takes the F-150 to new levels of efficiency and performance. The 3.5L PowerBoost Full Hybrid V6 engine is an outstanding workhorse that delivers 430 horsepower and 570 lb-ft of torque, enough to push the F-150 to a maximum towing capacity of 12,700 pounds. Moreover, this power output doesn’t compromise the F-150’s efficiency, with the hybrid powertrain averaging 25 MPG in the city and on the highway.

Technology

A person is shown using a laptop in a 2023 Ford F-150 on a construction site.

Technology That Will Help You Get the Job Done Right

The 2023 F-150 is innovative and technologically advanced. Ford outfits the best-selling workhorse with the industry’s latest connectivity, towing, safety, and driver-assist technology. This expansive suite of cutting-edge features positions the F-150 as a segment leader and showcases Ford’s dedication to improving the driving experience wherever the road leads.

The F-150’s technology runs the gamut from expansive digital displays and the SYNC 4 infotainment system with over-the-air updates and seamless smartphone integration to functional features and tools that change how we use our trucks. While Apple CarPlay and Android Auto keep us connected, there are several other tech-savvy features like Smart Hitch, Onboard Scales, and Dynamic Hitch Assist that impact our experience when towing heavy loads.

Dynamic Hitch Assist makes hitching up to a trailer less stressful by transforming the center display into a virtual spotter. Once your truck is in reverse, the tool serves as an on-screen guide to help you align the truck with the trailer. After everything is hitched, technology like the Smart Trailer Tow Connector keeps you informed about the trailer’s performance and status, like if the brake or turn indicator lights aren’t working. Other tools like Smart Hitch estimate the trailer’s weight, eliminating any guesswork on your part. You’ll see the estimation via the center display, the Smart Taillamps, or the FordPass App; you can also see suggestions on how to distribute the trailer’s weight for safer towing.

While these tools help when hauling a heavy load, the F-150’s technology isn’t limited to trailering. Onboard Scales is a first-in-class feature that looks at how much weight you’re carrying in the truck’s bed. By calculating the payload, Onboard Scales enhances your safety behind the wheel, showing you the estimated weight via the SYNC 4 display or an LED display in the taillamps. This information ensures your load is within the F-150’s payload parameters and engineers confidence, whether you’re hauling heavy tools between job sites or dirt, mulch, or sand for a landscaping project around the house.

Pro Power Onboard is another integral tool that transforms how the F-150 can be used beyond towing or hauling heavy loads. The feature turns the truck into a mobile generator by delivering exportable power via one of three available outlets in the box or the cab. With a choice between 2.0-kW, 2.4-kW, and 7.2-kW, you can power everything from small tools and appliances like a hammer drill and television to a microwave, gaming console, and welder.

Rattler Package

A dark blue 2023 Ford F-150 Rattler is shown from a rear angle driving out a mountain trail.

An Adventure Seeker’s Dream Truck

The F-150 is no stranger to adventure, with models like the Tremor and Raptor blending incredible on and off-road performance. However, these models are at the high end of the F-150’s price point, leaving many to only dream of getting behind the wheel of one of these legendary beasts. Fortunately, Ford answers that dream in 2023 with the all-new F-150 Rattler, a more affordable alternative to the heavy-hitting Raptor and Tremor.

The F-150 Rattler is based on the four-wheel drive version of the F-150 XL, positioning the truck as an entry-level adventurer that’s budget-friendly and accessible to more drivers. Although it shares many similarities with the XL, the Rattler package distinguishes itself in several key ways that ready it for the trail. At first glance, dual exhaust tips give it a throatier grumble that matches one of three available powertrains––the 2.7L twin-turbocharged V6, the 5.0L V8, or the twin-turbocharged 3.5L EcoBoost V6. These engines deliver the power needed in a rugged road warrior destined to get a little mud on the tires.

Beyond these distinguishing features, the Rattler package readies the F-150 for the trail with several FX4 components. For example, the Rattler has an electronic locking rear differential for optimal performance on technical terrain, off-road-tuned shock absorbers, and hill descent control for more precise acceleration and braking on steep descents. The underbody is also well-protected, with skid plates providing coverage for the fuel tank, transfer case, and front differential.

With ample power and protection, the F-150 Rattler focuses the rest of its attention on its aesthetic, styling, and the driver’s overall experience. Rattler badging adorns the fenders and side of the bed, while 18-inch aluminum wheels are wrapped in all-terrain tires to give the truck a stable and aggressive stance. The interior mirrors the Rattler’s athleticism and features Onyx seating with burnished bronze accents throughout the cabin, from the stitching to the trim on the instrument panel.

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We Are Your F-150 Destination

The 2023 F-150 continues its reign as the most popular truck in America. It showcases Ford’s keen awareness of what drivers want in their trucks, from multiple powertrain options and design packages to innovative technology that makes their jobs easier behind the wheel. The 2023 F-150 delivers across the board, redefining the modern truck and how we use these workhorses to get any and every job done.

Ford’s dedication to excellence is something we share at Loganville Ford. Our customers deserve the best, and like Ford, it’s our job to deliver. Doing so means changing the truck-buying experience by eliminating the high-pressure sales tactics that once defined dealerships and adopting a more personable and transparent approach. Instead of focusing on the bottom line and earning a commission, we’re focused on you.

Loganville Ford is proud to be different. Our long-term commitment to our customers proves that we genuinely care about you and your driving needs. We’ll help you find the best F-150, but we’ll also help you protect and maintain your investment so that it serves you well every mile down the road. That’s our promise to you, and it’s one we’re proud to honor day after day and year after year.


[a] MSRP may change without notice. See dealer for complete details.